FansXR – The Owlchemy Co.

Project Type

Identity, Web, UI/UX

Year

2020

Client

FansXR

leaders in live, fan controlled broadcast views

About Project

FansXR needed a cohesive visual and verbal identity during a critical rebranding phase to support their growth trajectory.

To support this transformation, we developed a comprehensive brand ecosystem that extended far beyond a new visual identity. Our work included end-to-end brand strategy and identity design, merchandise design, a redesigned corporate website, investor pitch decks, and a complete UI/UX overhaul of their digital products. We also created supporting visual assets and documentation for their patent filing process, ensuring every stakeholder—from investors to customers to regulatory bodies—experienced a consistent, credible, and future-ready brand.

01. Strategy

We positioned FansXR from a novel broadcast feature into essential infrastructure for live entertainment. We aligned their narrative around fan control and content monetization to resonate with networks, investors, and consumers.

02. Research

We analyzed user behavior in immersive tech and interactive UI. By mapping expectations across media executives and investors, we identified key trust barriers to inform their product architecture and patent documentation.

03. Design & Dev

We built a future-ready brand ecosystem—including a high-contrast visual identity, corporate website, investor decks, and a full product UI/UX overhaul engineered to turn complex tech into an intuitive experience.

FansXR are leaders in live, fan controlled broadcast views for entertainment, “transactions over the content” and gamification. They ranked 3rd out of 200,000 companies evaluated by F6S in 2025.